From Vision to Victory: Crafting a GTM Strategy That Fuels Growth by Kimberley Kasper
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Think marketing is easy? That's why it's holding your business back.
Read on Substack8 Must-Know Metrics to Evaluate and Refine Your GTM Strategy by Kimberley Kasper
Read on SubstackFrom Role Clarity to Revenue Growth by Kimberley Kasper
Clear Role Definition is the Key to Aligning Talent with Your Business Goals
Read on Substack
The bowtie model refers to the stages of a buying process that companies take prospects through from initial inquiry through onboarding, cross-sell, and upsell.
As sales and marketing leaders you know alignment is critical. When these two teams operate from the same page, with shared goals, decisions, and rewards, everyone wins.