Fractional CMO & GTM Strategy Services for B2B Tech Leaders
Growth stalls when strategy, execution, and leadership fall out of alignment. Pipeline slows. Messaging drifts. Teams stay busy, but outcomes lag.
K2 Marketing Strategy partners with CEOs and executive teams at B2B technology and tech-enabled services companies to bring clarity, focus, and momentum to go-to-market.
We don’t add more tactics.
We fix what’s broken and help you scale what works.
Our work sits at the intersection of GTM strategy, functional leadership, and brand clarity, helping companies accelerate growth without burning out their teams or budgets.
Strategic Marketing Leadership for Companies Ready to Scale — Not Experiment
Go-To-Market Strategy & Revenue Acceleration
When pipeline performance slips, the issue is rarely “not enough coming from marketing.”
More often, it’s misalignment between your ICP, messaging, funnel/bowtie design, and your revenue motion.
We help teams step back, diagnose what’s actually happening across the go-to-market engine, and rebuild a strategy designed for how modern buyers buy. This work is structured, data-driven, and built for execution.
Typical focus areas include:
Ideal Customer Profile (ICP) validation and refinement
Market research and segmentation
Funnel/Bowtie and pipeline diagnostics
Conversion and velocity analysis
GTM strategy and roadmap development
Sales and marketing alignment
The result is a clear growth plan your team can execute with confidence — fewer handoffs, less guesswork, and stronger pipeline performance.
No sales pitch. Just a focused conversation about your growth priorities. Brand Positioning, Messaging & Market Visbility
Strong brands aren’t built through clever taglines.
They’re built through clarity — about who you serve, what problems you solve, and why you win.
We help companies align brand, product, marketing, and leadership around a single, cohesive narrative that carries through every customer touchpoint.
This work ensures your message doesn’t just sound good; it supports revenue.
Typical focus areas include:
Brand positioning and narrative development
Core messaging frameworks
Website and GTM messaging alignment
Strategic PR and earned media strategy
Executive and LinkedIn thought leadership strategy
When your story is clear, everything moves faster — sales conversations, content creation, outbound execution, and inbound conversion.
No sales pitch. Just a focused conversation about your growth priorities. Fractional CMO Leadership & Executive Enablement
There’s a difference between having a marketing team and having marketing leadership.
Many growing companies reach a stage where they don’t need more execution. They need someone to own the strategy, set priorities, and guide the team.
K2 provides fractional CMO leadership for organizations that need senior-level direction without committing to a full-time executive hire.
This engagement brings structure, focus, and accountability to the GTM function, especially during periods of growth, transition, or change.
Typical focus areas include:
Executive GTM leadership and advisory
Marketing prioritization and operating rhythm
Cross-functional alignment with sales, product, and finance
Board and leadership reporting support
Executive mentoring and decision support
The goal isn’t to “do marketing.”
It’s to give the organization confidence, clarity, and leadership so growth doesn’t depend on heroics.
No sales pitch. Just a focused conversation about your growth priorities. Built for leaders who value clarity over chaos.
If you’re a CEO or GTM leader navigating growth, complexity, or a shifting market, you don’t need another agency. You need a strategic partner who understands how go-to-market actually works inside scaling organizations. That’s where K2 Marketing Strategy comes in.
Let’s talk about what growth should look like next.
Let’s Talk About What’s Next
If you’re navigating growth and want a thoughtful, strategic conversation about where to focus next, we’d love to connect.