Partnering to Drive Scalable Growth Through Tailored Marketing and Fractional Leadership
At K2 Marketing, we specialize in helping fast-growing B2B tech and tech-enabled services companies navigate the complexities of scaling their business. With over 25 years of experience with industry leaders like WebEx, Salesforce, Taleo, and Jobvite, we have a deep understanding of what it takes to achieve long-term, sustainable growth.
Our approach is a blend of strategic marketing and hands-on leadership support. Whether you’re refining your Go-to-Market (GTM) strategy or need fractional leadership to guide your team through periods of transformation, we provide the expertise, tools, and mentorship needed to accelerate business results.
Our Mission
We are dedicated to empowering leadership teams with marketing strategies, insights, and leadership guidance to fuel their company’s growth. At K2 Marketing, we believe that scaleable growth doesn’t have to be complicated—by working collectively with your leadership team, we help you make smarter decisions, streamline processes, and achieve measurable results.
Our Story
K2 Marketing was founded by Kimberley Kasper, a seasoned marketing leader with over two decades of experience helping B2B companies scale effectively. After working with some of the biggest names in the tech industry—including WebEx, Salesforce, and Taleo—Kimberley realized that many companies struggle to align their marketing efforts with their growth goals. K2 Marketing was born out the desire to fill this gap and offer a more strategic, leadership-driven approach to marketing.
As a trusted partner, K2 Marketing doesn’t just provide solutions—we become part of your team. Whether it’s guiding your sales and marketing efforts, optimizing your pipeline, or offering fractional leadership to develop your executive team, we work with you every step of the way to achieve your business objectives.
Our Values:
Collaboration: We believe in working closely with your team to drive results.
Integrity: Our work is grounded in transparency and honesty, ensuring you always know where your marketing stands.
Innovation: We bring fresh ideas and forward-thinking solutions to the table to help you stay ahead of the curve.
Results-Driven: Every strategy and decision we make is centered around achieving measurable outcomes that directly impact your business.
Why Choose K2 Marketing?
Proven Expertise: With a background in scaling companies, we have the expertise to guide you through the complexities of growth.
Tailored Solutions: Every business is unique, which is why we create customized strategies that align with your specific needs and goals.
Hands-On Leadership: Our fractional leadership services provide strategic direction and mentorship for your leadership team, ensuring alignment and effective execution.
Long-Term Partnership: We’re in it for the long haul. Our goal is to help you succeed today and set you up for future growth.
Let’s Talk About Your Growth Strategy
Are you ready to accelerate your company’s growth? Whether you’re interested in Go-to-Market (GTM) strategy, fractional leadership, or more, we’re here to partner with you every step of the way.
Fill out the form