Growth Isn’t an Accident. It’s a Strategy.
Fractional CMO and GTM strategy support for growing B2B tech and tech-enabled services companies ready to scale with clarity and confidence.
Unlock your company’s full potential with data-driven Go-to-Market strategies, executive guidance, and hands-on leadership.
At K2 Marketing, we specialize in fast-growing B2B tech and tech-enabled services companies accelerate their growth with actionable, results-driven marketing strategies and fractional leadership strategies. With over 25 years of experience helping companies like WebEx, Salesforce, Taleo, and Jobvite scale efficiently, we understand the challenges CEOs face in driving business success. Our goal is to empower you with the strategic tools and leadership support needed to unlock your company’s full potential and achieve sustainable growth.
Whether you’re looking to fine-tune your GTM strategy, optimize your programs, or need executive-level guidance through periods of transformation, we are here to help. Our approach is hands-on and deeply collaborative, designed to create long-term value for your business.
Strategic Growth Support for B2B Tech Leaders
Growth doesn’t stall because teams aren’t working hard enough.
It stalls when strategy, execution, and leadership fall out of alignment.
K2 Marketing Strategy partners with CEOs and executive teams at B2B technology and tech-enabled services companies to bring clarity, focus, and momentum back to go-to-market.
Our work is designed to help companies scale with intention, not noise.
GTM Strategy & Revenue Acceleration
Build a clear, executable go-to-market strategy that aligns ICP, messaging, and funnel performance, so pipeline growth is predictable, not reactive.
ICP validation and market prioritization
Funnel and pipeline diagnostics
GTM roadmap development
Brand Positioning, Messaging & Market Visibility
Clarify your narrative and strengthen market presence so buyers understand your value, and sales conversations move faster.
Brand positioning and messaging frameworks
Website and GTM narrative alignment
Executive thought leadership and PR strategy
Fractional CMO Leadership & Executive Enablement
Senior-level marketing leadership to bring focus, prioritization, and accountability to your go-to-market strategy, without a full-time executive hire.
Fractional CMO leadership
Executive advisory and GTM decision support
Board and leadership alignment