Insights & Thought Leadership on Marketing, Leadership, and Growth
K2 Marketing’s insights section is where we share valuable knowledge, strategies, and resources designed to help leadership teams grow faster and achieve long-term success. Our thought leadership content covers a wide range of topics related to Go-to-Market strategies, leadership, marketing best practices, and the future of B2B marketing.
Whether you’re looking to refine your marketing strategy, build a scaleable pipeline, or understand the latest trends in digital marketing, you’ll find actionable insights here that will help you stay ahead of the competition.
Why Relying on CRM Data for Win/Loss Analysis Could Be Costing You Deals
Imagine playing poker but only reviewing the hands you won. You’d feel confident, but you’d miss half the picture. That’s what happens when companies rely solely on CRM data for win/loss insights. Win/loss analysis uncovers the real reasons behind why you win or lose deals, allowing you to refine your sales strategy, enhance your product offerings, and ultimately drive more revenue. Here’s how to get it right.
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