Growth Isn’t an Accident. It’s a Strategy.
Tired of marketing that burns cash but doesn’t move the needle? We help growing B2B companies escape the cycle of guesswork and gut feelings—turning strategy into scaleable revenue, fast.
Unlock your company’s full potential with data-driven Go-to-Market strategies, executive guidance, and hands-on leadership.
At K2 Marketing, we specialize in fast-growing B2B tech and tech-enabled services companies accelerate their growth with actionable, results-driven marketing strategies and fractional leadership strategies. With over 25 years of experience helping companies like WebEx, Salesforce, Taleo, and Jobvite scale efficiently, we understand the challenges CEOs face in driving business success. Our goal is to empower you with the strategic tools and leadership support needed to unlock your company’s full potential and achieve sustainable growth.
Whether you’re looking to fine-tune your GTM strategy, optimize your programs, or need executive-level guidance through periods of transformation, we are here to help. Our approach is hands-on and deeply collaborative, designed to create long-term value for your business.
Marketing That Works As Hard As You Do
Go-to-Market Strategy & Execution
Crafting a clear, actionable GTM strategy is essential to achieving rapid growth and capturing market share. We work with you to create a customized roadmap that aligns your GTM teams, ensuring that every part of your organization is geared toward hitting your growth milestones.
Fractional Leadership & Executive Mentoring
As a fractional leader, we provide the strategic oversight and executive mentoring needed to lead your company through periods of growth, transformation, or change. With hands-on leadership experience, we step in as your trusted advisor to ensure your leadership team stays aligned with your company goals.
Demand Generation & Pipeline Optimization
Driving high-quality pipeline is essential to scaling your business, and a well-defined process is the foundation of any successful demand strategy. We help optimize your pipeline by developing scaleable programs that attract qualified prospects and convert them into loyal customers.
Program Development & Execution
Whether your team needs strategic PR and media relations, LinkedIn thought leadership or brand messaging and positioning, we are here to help. Our team channels a blend of diverse expertise and groundbreaking strategies to propel your organization into the future.
Your Growth Goals Won’t Wait. Why Should You?
If your marketing isn’t fueling revenue, it’s failing. Let’s fix that.
Schedule a call, and let’s map out your next growth milestone and make it happen.