As sales and marketing leaders you know alignment is critical. When these two teams operate from the same page, with shared goals, decisions, and rewards, everyone wins. In fact, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth. Being responsible for this kind of growth could be life-changing yet most companies haven’t cracked the code. According to Forrester Research, only 8% of companies have strong alignment between these two teams meaning there is work to be done.

Traditionally, marketing and sales teams have worked in their respective silos, intersecting as required. Marketing focused on building the brand and engaging in activities to further brand expansion, while sales focused on building pipeline and closing deals. Today, technology and a laser focus on investing in those areas that drive revenue growth have changed this. If marketing leaders want increased budgets, they need to know the strategies they have put in place yield results. And to be able to do that, they need to partner tightly with sales to understand every aspect of the buyer journey and the overall buying cycle. How and when does sales engage? What tools do they leverage? How do they move the process along? Sales and marketing leaders need to quickly adapt and jointly develop and own a bowtie revenue strategy or else they’ll fail. But where do they start? And what do they really need to know?

Join us as we explore the methodologies that will help sales and marketing leaders learn the strategies and skills they need to quickly adapt to this change. We’ll provide concrete examples and action plans and you’ll gain the knowledge you need to effectively align both teams, lead change, and drive bottom-line results for your organization.

Not yet in a leadership position? Through the examples and action plans provided, we’ll provide you with a deeper understanding of what your leadership teams will be looking for, why, and how you can help influence change in your organization.

If alignment isn’t a priority for your organization, it will be. Get ahead. Stay informed. Be the change in your organization responsible for driving record revenue and profit growth.